It’s great when someone watches your TikTok video, but even better when they binge-watch a whole load of them. Thankfully, learning how to make a series on TikTok is simple. It takes just a few easy steps to allow your viewers to watch your clips back-to-back.
A TikTok series is the perfect way to organize your videos and hook your audience into your content. The best bit is that TikTok’s Series feature allows you to earn directly from your videos, once you’ve built a loyal, engaged audience.
In this guide, we’ll take you through the steps to start and manage your own TikTok Series. Find out how often you should post, and learn actionable tips that’ll make your series a success.
- What is TikTok Series?
- Who’s eligible for TikTok Series?
- How to create a series on TikTok: Step-by-step
- How often should you post on a TikTok series?
- 6 tips for making a great TikTok series
What is TikTok Series?
TikTok Series allows you to create a collection of videos that people can watch in one go. It’s perfect for content you can divide into episodes, like tutorials, multi-part stories, or themed challenges.
A Series can include up to 80 videos, with individual videos ranging from 30 seconds to 20 minutes in length. You can use them to showcase your most valuable content in an easily digestible format, like how Kabandacoupe shares barber tutorials or Gabriel Nussbaum offers advice on money. Grouping your videos like this makes it easy for viewers to watch clips in the right order.
Once you’ve created your TikTok Series, it’ll appear at the top of your profile for viewers to discover. They’ll be able to tap on the first video, make a payment if they need to, and watch the full Series.
TikTok created Series to help you build a strong community of fans around your content. If you’re wondering whether to give it a shot, here are three reasons why it’s worth your time:
1. Series build a loyal following who come back for more
When you post new videos consistently, you give people a reason to return on a regular basis. That’s because a Series builds anticipation, encouraging viewers to come back to see what happens next. Before you know it, you’ll have an engaged and loyal following that’s eager for your next upload.
2. Series keep people watching your videos
The easier it is for people to watch all your videos, the more likely they are to binge the whole lot. A well-organized Series allows your audience to move onto the next video seamlessly. And we all know what it’s like when you’re gripped on a series - before you know it, they’ll be watching the whole lot!
3. Series let you monetize your most unmissable content
What sets TikTok Series apart from regular playlists is its monetization potential. You can put your Series behind a paywall, offering exclusive content to an audience willing to pay for it. This opens up opportunities to sell high-value content like tutorials, behind-the-scenes footage, or simply your most unmissable stories.
Who’s eligible for TikTok Series?
Ready to make the most of TikTok Series and the earning opportunities it gives you? Before you start making money from Series, you need to meet the following requirements first:
- You must be 18+ (19+ in South Korea)
- Have an account that over 30 days old
- Have a public Personal or Business Account - Political and private accounts can’t sign up to Series
- Have posted three or more public posts in the last 30 days
- Have over 10,000 followers
- Have got over 1,000 views in the last 30 days
- You must post original content
- You must not violate TikTok’s Community Guidelines
If you aren’t yet eligible for TikTok Series but still want to create a collection of your videos, try out TikTok’s playlist feature. You can create a new playlist in the Video tab of your profile, and add individual uploads to each playlist.
How to create a series on TikTok: Step-by-step
It couldn’t be simpler to set up a brand new TikTok Series and begin adding videos to it. Follow this easy three-step process to create your own Series:
Step 1: Create a new Series on TikTok
On the mobile app:
- Open the TikTok app and go to your profile
- Tap Series to head to the Series Portal
- Tap New Series.
- Add an eye-catching title and description for your Series
On desktop:
- Log in to your TikTok account on a desktop browser
- Click your profile picture in the top right and select Series from the dropdown menu
- Click New Series
- Give your Series an engaging name and description
This is where you can set a price for access if you want to monetize the content. And don’t forget to upload a cover image that'll grab people's attention!
Step 2: Submit your Series for review
After setting up your Series, hit Submit for TikTok to review it. Once approved, it will be published and available for viewers.
Step 3: Upload new videos to your Series
While uploading a new video on either mobile or desktop, you can link it directly to your Series by:
- Tapping Add Link on the Post screen
- Selecting Series from the available link options
- Choosing the specific Series you’re adding your video to
- Add a title and description before posting
How often should you post for a TikTok Series
The amount you upload to your series on TikTok depends on who you are as a creator, and how long it takes you to create new content. Striking a balance between consistent uploads and the time spent making them is the key to finding the right posting frequency for you.
Aim to post 2-4 times a week to keep your Series consistent without overwhelming people’s For You Page. You can use TikTok’s Analytics to determine when your audience is most active and tailor your posting schedule accordingly. Consider planning ahead and batch-creating videos so you can maintain a steady flow of content.
6 tips for making a successful TikTok Series
A standout TikTok Series takes more than simply posting videos. To make the most of this lucrative feature, you need to plan how to lure new viewers in and keep them watching. Here are six tips to help you do exactly that:
1. Plan your content
As the saying goes, failing to plan is planning to fail - and that’s especially true when you create a series. Start off by deciding on a theme for your series. Once you have that, map out episodes to create a cohesive flow between videos that’ll keep people watching your Series.
2. Keep your theme simple
The best series ideas can be summed up in a single sentence. That’s because a clear, simple idea will resonate with people far easier than a difficult-to-follow narrative. Keep your Series focused and people will buy into the concept that much quicker.
3. Use TikTok’s in-built features to build your audience
TikTok’s tools make it easy to get your content noticed. Pin the latest episode of your Series to your profile to pique your followers’ interest. And to hook in new viewers, experiment with trending sounds and hashtags that’ll get your videos in front of people who might not otherwise have seen them.
4. Do everything you can to keep viewers coming back for more
Learn from your favorite binge-worthy series and use techniques that keep viewers hooked. End each video with a cliffhanger or teaser that convinces them to stick around. And make sure you’re interacting with viewers in the comments section. After all, if they make that personal connection with you, they’re more likely to want to watch your next episode.
The music you use can play a big part in keeping viewers hooked. Remember that you can’t always use music from the TikTok app on other platforms so consider exploring a copyright-free music platform like Uppbeat instead.
Explore Uppbeat
Make your TikTok Series stand out with awesome copyright-free music 🤘
5. Keep posting consistently
Your audience will lose interest if episodes take too long to arrive. A consistent posting schedule keeps them coming back. And if you can share the specific time of your next upload, you’ll build even more anticipation.
6. Check your analytics
Know what’s working and what isn’t. TikTok gives you heaps of valuable insights to show which videos are hitting the mark. Even videos that fall flat can teach you valuable lessons. Learn how you can use data to take your content to the next level with our guide on TikTok analytics.
Create an addictive TikTok Series viewers feel compelled to buy
TikTok Series is a game-changing tool that gives you the chance to make money from your most engaging videos. You can turn your TikTok profile into a mini Netflix with easy-to-consume collections of your greatest content. Once you get people hooked on your videos, you can cash in on your Series for hard-earned extra revenue.
Getting started is simple with just a few quick steps. The key to making the most of TikTok Series is creating regular, binge-worthy content your audience can’t get enough of. Looking for more ways to earn from your content? Check out our guide on how to make money on TikTok.
