“Collaborating with other creators is like meeting their community and being welcomed in. People talk about collaboration as a great way to get more followers, but it is so much more than that. it’s how much those new followers understand you as a creator and love your videos.”
Few people appreciate the power of collaboration like Kevin E does. In fact, working with other creators is central to what he does. Through The Creator’s Cut and the Beyond The Cut podcast, Kevin breaks down videos that catch his eye and interviews the people behind them. His channels show how the right collab can push your content further – bringing not just new followers, but fresh voices, ideas, and creative sparks.
In this article, Kevin shares why collaboration is a key part of being a modern content creator. He reveals how partnering with others isn’t just good for growth, it’s a powerful way to find creative inspiration and build deeper connections through your content.
- Seek out collaborators with a shared connection
- Aim for collabs that feel natural
- Think about the type of people you’d want to collab with
- See collaborations as an opportunity to get inspired
1. Seek out collabs where you have a shared connection
For Kevin, collaboration isn’t about clout or numbers. It starts with something simpler – making a connection with other people. By inviting his favorite creators onto his podcast, Beyond The Cut, Kevin was able to add weight to his video tutorials and take his content to the next level.
“These collaborations all came from wanting to understand more about the world of creators,” Kevin explains. “The thing I can never get bored of is talking to people about creativity. I started the podcast to understand how these people make the great videos they do – the choices they made that resulted in this cool content. ”
“I love teaching people about video. To properly sit down and get into it with these incredible creators as opposed to just me talking to the camera just felt like a natural progression in my content, and gives a lot more insight to my videos too.”It’s like experiencing another life. You learn more through their stories.”
His curiosity about the why behind a creator’s choices drives every conversation. What results is something more meaningful than a guest appearance – it’s an exchange of ideas and a shared experience.
Kevin’s Key Takeaway:Collaboration starts with curiosity. When you connect with creators you admire and explore the stories behind what they do, you create more than just content – you create insights and inspiration for your viewers. Think of it as going on a shared creative journey.
2. Always aim for friendly, natural collaborations
The best collaborations feel natural, rather than polished performances. Kevin’s podcast interviews are closer to deep chats between friends than formal Q&As. They’re free-flowing, real, and emotionally rewarding.
“The podcast is almost like campfire talk – those late-night conversations where you’re just talking about anything. I’ll get off the call and go, ‘Wow, that was great. That was great for my soul.’”
It’s this relaxed energy that makes Kevin’s collaborations resonate – not just with guests, but with listeners too. And the happy by-product of inviting creators who are a natural fit is that Kevin often finds he gets new followers as a result.
“You’re meeting someone else’s true fans – people who’ve followed them for years. And that’s really the biggest benefit, understanding that person’s community and being welcomed in. It means so much when they follow me too.”
Kevin’s Key Takeaway:Create space for real conversation. When your collaborations are open, honest chats with people who naturally vibe with your style, you’ll connect more deeply with both your guest and their audience.
Don’t shy away from keeping those honest exchanges in your final edits either. It may not feel polished, but authentic conversations will help you build that connection with viewers.
3. Find a recipe for the right people to collaborate with
If you want your collaboration to be a success, you first need to have a clear idea of the type of person you want to work with. Kevin has found over time he’s become more intentional about who he reaches out to. Ultimately, it’s about finding people who will complement the type of content you create.
“I’ve found the best creators I’ve collaborated with have experienced life a bit more, and that makes Beyond The Cut better. It’s not necessarily that they’re older, but it’s finding people that have taken a different approach to what others would. If I’m interested in their story, other people will be interested too. And when I love their work, the collaboration is even easier.”
Kevin looks for conversations that are honest, grounded, and creatively inspiring – because that’s what viewers love about his content. And it’s clear that Kevin’s strategy is working.
“I’ve seen comments like, ‘I’m here from so and so’s video and it’s so cool you covered them’ or ‘Two GOATs in one video?!’ It’s something that will never get old, the validation that comes when you do a great video together with another creator.”
Kevin’s Key Takeaway:Great collaborations start with the right people. Work with creators you genuinely admire, whose stories excite you and style inspires you – because when the connection is real, the content is more likely to resonate with your audience.
4. See collaborations as an opportunity to get inspired
Every interaction with another creator is a chance to spark new ideas. For Kevin, the best part of collaborating isn’t just what you make – it’s how it makes you feel. Collaborations are a chance to see things a different way and reignite your creative energy.
“Creator’s Cut is such a cool place for me to connect with other creators and get inspired. I go into each video asking ‘how can I promote creators I love so they get more visibility?’ Having that baseline means that every single video is a source of inspiration for me.”
His motivation is clear – by celebrating others, Kevin fuels his own creativity. His dream collaborations aren’t about control – they’re about learning side-by-side with people who inspire him.
“There’s something powerful about stepping into someone else’s process,” Kevin explains. “It pushes you to think differently, experiment more, and grow as a storyteller.”
“I’d love to actually shoot with different creators for a week – see how they do it, hold the camera with them. It’d be cool to get into someone’s creative space asking those questions and getting insights into their approach.”
Kevin’s Key Takeaway:
The real magic of collaboration is the creative spark it gives you. Each collab is an opportunity to exchange ideas with your fellow creators. So step into their process, and let that energy push your own content creation to new places.
Collaborate with creators who push you to make better content
Working with people who inspire you can be hugely rewarding. Whether it’s diving into someone else’s process, connecting with their community, or simply having a great conversation, collaborating leads to shared experiences that’ll push your content and creativity to new places.
The best collaborations come from a place of inspiration. So stay curious, choose collaborators who genuinely excite you, and focus on real connection over simply achieving a greater reach. If this chat with Kevin has got you thinking differently about how you work with others, check out his advice on discovering your own editing style.
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