TikTok has become a goldmine for creators. The platform is projected to generate $18 billion in ad revenue across 2024 which means you can make big money from cashing in on its mammoth global audience. But when it comes to figuring out your potential earnings, how much does TikTok actually pay per view?
We’ve crunched the numbers and worked out the different factors that affect your potential earnings. So read on to find out just how lucrative TikTok can be, and find priceless tips to help you maximize the money you make.
- How do you get paid by TikTok?
- What can affect your TikTok earnings
- How much does TikTok pay per 1,000 views
- How much does TikTok pay per million views
- 4 tips for maximizing your TikTok earnings
How does TikTok pay you for your content?
In short, if you want to make money from your TikTok videos, you have to be part of Creator Next. It’s TikTok’s program that helps creators monetize their content. Being part of Creator Next gives you access to either the Creator Fund, which pays creators for shorter content, or the Creativity Program for monetizing longer clips.
Whether you’re eligible for the schemes will depend on where you’re located, but as a minimum both require you to:
- Be over the age of 18
- Have a minimum of 10,000 followers
- Have at least 10,000 views in the last 30 days
Once you’re onboard, it’s a simple case of earning more money based on the views and engagement your videos get.
We’ve broken down both the Creator Fund and the Creativity Program in our guide on how to make money on TikTok.
What can affect your TikTok earnings?
In the world of TikTok, not every pay day is equal. In fact, the amount you make can vary wildly from video to video. And it isn’t directly affected by the size of your audience either. While TikTok doesn’t share the exact breakdown of what influences your earnings, we’ve identified the factors which affect your revenue the most.
Where your audience is based 🌎
TikTok pays more for views from countries where it makes the most advertising revenue, like the US and UK. Build an audience in these higher-paying markets and you’re likely to translate views into a bumper paycheck.
How much people like your videos ❤️
TikTok's algorithm loves videos that generate lots of likes, comments, and shares. Do everything you can to bump up your engagement and your content will be shared across people’s For You Page. Then it’s a simple case of piling up more views and earning more from your videos as a result.
The type of content you make 🦸
Your niche has a huge impact on your earnings, as it determines the brands and products that want to advertise alongside your content. Create popular content that entices high-paying advertisers and you’ll be onto a winner. The likes of tech reviews and make-up tutorials attract millions of views and, as a result, companies are willing to pay more to be seen alongside them.
How long your videos are ⏱️
TikTok wants to incentivize videos that keep people on the platform for longer. It’s why they introduced the Creativity Program, to reward creators who share longer videos. Put simply, if your videos keep people watching, they’re more likely to make money.
The number of followers you have 🏟️
If you have a larger audience, you’re more likely to attract repeat viewers. Which means your new uploads will rack up views from the get-go. This increases the chances of TikTok’s algorithm pushing them onto the For You Page, which is where the real money starts rolling in.
Make sure you’re posting consistently and building your followers to give yourself the best chance of getting even more precious views.
Want to boost your followers? Check out our easy tips to grow your audience in our guide on how to get more TikTok followers.
How much does TikTok pay for 1,000 views?
With so many factors impacting your earnings, it’s clear there’s no simple answer to how much TikTok pays for a thousand views. TikTokers have shared that they typically earn anywhere between $0.01 and $1 for every 1,000 views. But this varies, and there’s a wide spectrum of earnings across the platform.
At the lower end of the scale, lots of creators are earning less than $0.05 for every thousand views. But in extremely rare cases, TikTokers have reported earnings as high as $2.50 per 1,000 views. This tends to be where the creator has a large existing audience and advertisers are willing to pay more to appear alongside the type of content they make.
So how does this compare with other platforms? You’ll find TikTok pays less than YouTube, where creators generally earn $1-$6 per 1,000 views. That’s because YouTube’s ad revenue scheme has been running much longer than TikTok’s, so it attracts more advertisers. In time there’s every chance TikTok could eventually start paying out similar amounts to its creators too.
RPM (Revenue Per Mille) is a common metric to measure how much creators can make from their videos. It shows the amount a video will earn for every 1,000 views, meaning you can easily compare earnings across different creators or platforms.
How much does TikTok pay per million views?
When your videos are hitting a million views, it’s only natural to expect your earnings to keep up. We know that TikTok has a typical RPM of between $0.01-$0.05, so if that’s what we make for every thousand views, a million views is likely to earn $10 to $50.
While this might not seem like much, the potential is there to score millions of views on each video you post. And if you manage to hit that higher $2.50 RPM, you could earn closer to $2,500 for each million views!
Four tips to boost your earnings on TikTok
Now you have an idea of how much you stand to make from TikTok, it’s time to start putting those insights into action. Here are four key tips that can help increase the revenue your uploads make:
1. Focus on videos that engage your viewers 🎣
The more likes, shares and comments your video gets, the more likely it is to be shared further by TikTok’s algorithm. Once that happens, you’ll appear on people’s For You Page and your views will start climbing. The result? Your videos earn a bigger slice of TikTok’s ad revenue.
2. Use trending sounds and hashtags 🔥
TikTok is known as the place to get discovered by new audiences. To help make it even easier for the algorithm to push your videos, try using popular sounds and hashtags, or put your own spin on the latest trend. TikTok’s algorithm will share your content with people enjoying similar videos, boosting the number of people you reach.
3. Post consistently 🗓️
It goes without saying that the more content you upload, the more views you’re likely to get. Posting regularly means your viewers will know to expect new videos, making them more likely to watch them right away. But remember, it’s not purely a numbers game. The only way to get consistent engagement is to share quality content with your audience.
4. Explore brand deals and affiliate marketing 🧢
A lesser known secret of Tiktok is that you can massively boost your earnings by looking for earning opportunities outside of ad revenue, like brand deals or affiliate marketing. Think about the types of brands that might want to reach your audience, or products that would fit naturally into your content. If you diversify your income streams, you’ll be less reliant on views for making money from your content.
Looking for more ways to earn from TikTok? We break down different methods in our guide on how to make money on TikTok.
Earn big on TikTok with consistent quality content
If you can turn TikTok’s viral potential into earning opportunities, there’s serious money to be made with short-form content. And even though there’s no simple formula to work out how much you could make from TikTok, you should now have an idea of what’s going to affect your revenue.
Use these insights to create content that’s engineered to earn you more ad revenue. And if you can post videos that help you grow on TikTok too, you’ll stand to make even more money! For more ways to earn from your short form content, make sure to check out our guide on how to make money on TikTok.
