"The biggest thing when it comes to getting a community is to just talk with people. They are genuinely the reason that I enjoy making and sharing videos so much."
Sense of community is what keeps Madame Myriad creating. In just two years, she’s built a dedicated following around history-inspired craft projects and a curiosity that doesn’t stay in one lane. Spend a minute in her comment section and it’s clear viewers stick around for her personality just as much as the content.
In this Uppbeat interview, Madame Myriad shares how she built a loyal, engaged community from the ground up by treating your audience like people, not subscribers. From her perspective, that makes all the difference and shows how you can have a genuine connection with the people who watch your content.
- Talk to people, and treat it as a priority
- Recognize and remember your regulars
- Turn your comment section into a creative collaboration
- Go niche, it's how your people find you
- Let your community carry you through the hard moments
1. Talk to people through your comments as a priority
Madame Myriad's first piece of advice for any creator trying to build a community is deceptively simple: talk to the people watching your videos. Not the same reply repeated here and there, but proper back-and-forth conversations and lots of them.
MM: "From the very start and to this day, I still reply to every comment. I still have full conversations with people.”
Madame Myriad recognizes that this approach might not scale when you have a bigger channel. But her view is that if community is important to you, you should treat it like something that genuinely matters.
MM: "Even when my channel was really small and I didn't get that many comments, I would still have these sessions, sometimes for two or three hours, and solidly reply to comments."
The result of that sustained effort is an audience that feels seen and valued rather than simply counted. This is the foundation everything else in her community is built on.
Madame Myriad's Key Takeaway:
If you want to build community, talk to your audience. Set aside actual time to engage, not as a chore, but as part of your creative practice.
2. Recognize and remember your regular viewers
Part of what makes Madame Myriad's comment section feel different is that she pays attention to who keeps showing up. Over time, she's built up a mental map of the names that appear again and again. Her viewers know she’ll recognize and respond to each of them.
MM: “We always talk in the comments section and have a back and forth rather than just a one-and-gone kind of comment."
This continuity matters. When someone notices that you remember them, the dynamic shifts from viewer and creator to something more like a genuine ongoing relationship. That's not something you can manufacture – it's built through consistent attention over time.
Madame Myriad's Key Takeaway:
Notice who keeps showing up. Recognizing your regulars and making them feel seen turns casual viewers into the kind of dedicated community members who stick around for the long haul.
3. Turn your comment section into a creative collaboration
Madame Myriad doesn't just engage with her audience for the sake of engagement. She actively lets them influence the direction of her work, treating the comment section less like a feedback box and more like a running creative conversation.
MM: “People definitely influence my projects. Sometimes, prepping for a project can feel like a big creative collaboration with my viewers. They'll give me input into ideas I could try."
That collaborative spirit extends to practical knowledge too. When Madame Myriad is working on something outside her existing expertise and says so honestly, her audience often shows up with exactly what she needs.
MM: "A lot of the time people just chime in and give me tips on how to do stuff. If I've struggled with a part of a project or said I have no idea how to do something, I'll get a load of people sending me resources. There’s a real learning community in the crafting area which is amazing."
This community is the natural result of treating your comment section as a place for real conversation rather than just positive reinforcement. When people feel genuinely heard, they bring more of themselves to the space.
Madame Myriad's Key Takeaway:
Your audience has knowledge, ideas, and enthusiasm you haven't tapped into yet. Ask questions, share what you don't know, and let the comment section become part of the creative process, not just a reaction to it.
4. Go niche, it's how your people find you
One of the reasons Myriad's community is so deeply engaged is that it's made up of people who genuinely connect with what she's making, not just people who stumbled across a trending video. That quality of audience connection comes directly from the specificity of her content.
MM: "When you're into slightly unusual things it can feel like you're the only one. But then you come into these online spaces and there are so many people who love the same thing and get the same level of excitement about it.”
Going niche might feel like it limits your potential reach, but for Myriad it’s been what’s made her connections deeper. When she posts a house renovation or a particular craft project, the people who find it aren't casual passersbys, they're exactly the kind of viewers she’s looking for.
MM: "No matter how varied my projects are, there are always going to be people who are interested. I've found this little community, people in the thousands, who are into similar things to me."
This sense of individuality also applies to the music and sounds in your videos. When every element of your content is intentional, it signals to the right people that your channel is built for them. If you create content that shares Madame Myriad’s playful craft-led feel, Uppbeat's whimsical royalty-free music library is a good starting point.
Madame Myriad's Key Takeaway:
The more specific your content is, the better your chance of finding people who genuinely connect with it. Going niche isn't limiting, it's how you find the community that actually sticks.
5. Let your community carry you through the hard moments
Community building is far more than a growth tactic for Madame Myriad. It’s also what’s kept her going during some of the toughest stretches of her creating life. When she took an unexpected break for mental health reasons, the outpouring from her audience went well beyond what she anticipated.
What Madame Myriad describes isn't the polished, algorithmic performance of fan interaction, but something more reciprocal. She spent years showing up for her audience, and when she needed them, they showed up for her in return.
MM: "I had all these complete strangers reach out to me about their own experiences with mental health and really understanding what I was going through. I wasn’t expecting that level of support and kindness – it still blows me away."
Community doesn’t happen overnight, and it's not built through clever strategy. It's the result of years of honest engagement, showing up consistently, and treating the people watching your videos as people rather than metrics.
Madame Myriad's Key Takeaway:
The community you build over time sustains you as much as you sustain it. When you invest in real connection, you're building something that can carry you through the difficult parts of creating too.
Build your community one conversation at a time
Everything Madame Myriad has built with her audience came from showing up as herself, making things she genuinely cares about, and actually talking to her viewers. There are no growth hacks or regimented content calendars, just consistent, honest engagement over a long enough period that it became something real. If you're just starting out, the size of your comment section doesn't matter. What matters is how you treat the people in it.
The easiest way to keep showing up is to protect your time and energy everywhere else. Uppbeat helps take one thing off your plate, finding royalty-free music and sound effects that fit your video, so you can spend less time stuck in the edit and more time building that connection with your audience.
