“Don’t sacrifice your passion to make content, no matter what you do. Because if you turn everything you do into a video, everything becomes work.”
Madame Myriad knows what it takes to build a dedicated YouTube following by sharing the craft projects and home renovations that genuinely interest her. Her content shows that following your curiosity, rather than trying to copy what’s already working for everyone else, is what gets people to stick around your channel.
In this Uppbeat interview, Madam Myriad shares the key lessons she’s learned from making content around what she genuinely enjoys, and attracting viewers who feel the same. You’ll learn how she picks which ideas to turn into content and how she protects the passion so it still feels fun.
- Start with whatever skills you already have
- Make the most of full creative control
- Let curiosity lead your content
- Go niche on purpose and find your people
- Protect passion, don’t kill it
1. Start with whatever skills you already have
Madame Myriad didn’t stumble into YouTube with zero experience. After years doing brand work and photography for other people, Myriad hit a creative wall which forced her to shift gear. With no big plan she made the leap into making content for herself.
MM: “I used to do branding and photography, a lot of work marketing for other businesses. I had really great clients, but then I had some jobs that were just awful. It was so soul destroying that it started to make me not like the work anymore. I had to step away from it.”
That break created the space for her to start making things purely because she wanted to. It helped that someone close to her already understood the YouTube world.
MM: “I didn't intend to stay away from working but then I ended up doing my own thing. I had extra time at home and the reason I ended up doing this [content] was my partner. He did YouTube when he was younger, so he introduced me to it and told me how everything worked.”
Even then, she didn’t think content creation would become a long-term thing. In her head, it was a temporary mental reset before going back to ‘normal’ work.
MM: “I just thought it'd be a mental palette cleansing before I returned to the gritty corporate world – but then I just didn't!"
Madame Myriad’s Key Takeaway:
You don’t need a perfect origin story to make content, you need a starting point. If you already have skills, a creative background, or even just a passion, that counts. And if you’re stepping away from something that’s draining you, a reset can become the runway for building something that actually feels like yours.
2. Make the most of having full creative control
Keeping creative control is what makes Madam Myriad’s passion-led content sustainable. She’s done the version of creative work where someone else has the final say and she’s clear that’s what takes the enjoyment out of it.
MM: “I don't think I can go back to doing the client work because I was always asked to change and compromise. But on YouTube, I get complete control."
That shift in control is what changes everything. Instead of creating what she thinks she should make, she pursues ideas she genuinely wants to spend time on. That way, she doesn’t fall into the trap of making a video purely because she feels she has to.
MM: “At a certain point I'm just doing my hobbies in a fun way. I feel like I never need to turn around and say today's my day off - what’s it a day off from?”
And because she’s making work that feels like hers, the audience responds to her authenticity. There’s nobody else steering the project which means people enjoy the content for what it is.
MM: “ I love that other people also enjoy the result of what I do rather than telling me, 'oh, but can you just change this or make it look like everybody else’s instead?'”
Once you start chasing approval, it’s easy to end up making safe, samey work that doesn’t feel like yours. The solution is to pick a repeatable format you don’t dread and keep at least one element in each video that feels true to who you are.
Having a go-to library like Uppbeat for music, sound effects and motion graphics means you can quickly access your favourite assets without losing momentum searching for something that fits.
Madame Myriad’s Key Takeaway:
If you want your content to last, protect your creative control. The more your work is shaped by other people’s preferences, the harder it is to keep enjoying it.
3. Let curiosity lead your content
A lot of creators assume they need to pick a niche before they’re allowed to take content seriously. Madame Myriad is the opposite. Her channel works because it follows her curiosity.
MM: "I could never understand when people would see a craft and not just desperately want to try it to see if it's any good. I honestly think that is just textbook ADHD craft girl stuff!"
Curiosity doesn’t always show up as neat, predictable interests. For Madame Myriad it’s more like getting fully obsessed for a while, then moving on. And she sees it as something that shaped her channel from the start.
MM: “An idea will spark in my brain that this is the thing I need to commit to solidly for a time, but then sometimes I might not touch it again for a while. A lot of people are like that. I grew up with that kind of mindset and environment. So it was inevitable that my channel would look like that in some sense."
Even her very first video came from that exact energy. There wasn't a long content plan, just a moment where something caught her attention and she ran with it. And once she did, it set the tone for everything that followed.
MM: “I decided to make an Easter bonnet that ended up being my first video. I just decided on impulse because I saw some kids walking home from primary school with Easter bonnets on. That pretty much set the tone for my content – it will always end up being whatever I decide I'm interested in that week."
The reason it doesn’t feel chaotic is that she still thinks about the viewer's experience. Curiosity isn’t treated as a free-for-all. Instead Madame Myriad is intentional about how far she lets herself go, and how quickly she introduces people to something new.
MM: “There are so many projects that I've almost done, but I don't think the channel is ready for me to go that far off course yet. So, I'm deliberate about warming people up to more ideas. I don't want to just completely throw curve balls everywhere and I do try to rein it in."
Madame Myriad shows that you can include lots of different interests in your videos, you just need a thread that makes the variety feel intentional. Keep elements like your format consistent, then introduce new ideas in a way your audience can follow.
Madame Myriad’s Key Takeaway:
You don’t have to force yourself into one lane to build something coherent. Follow your curiosity, just bring your audience with you by making changes in small, understandable steps.
4. Go niche on purpose (it’s how your people find you)
When people talk about turning passion into content, they often jump straight to growth tactics. Madame Myriad’s version is simpler. If your content is specific enough, the right people will naturally be drawn to it.
She sees it most clearly when she posts her house projects and aesthetics. Why? Because people recognize their own personal style in her content.
MM: “It still feels incredible. With the house videos especially, I’ll get comments from people saying how similar their place is – that excited ‘we’re the same’ feeling – or saying, ‘I didn’t know how to put it into words, but this is what I want.’ Even people who are renting and can’t do the exact projects will say they’re going to thrift the items instead and decorate that way. I love that.”
Niche interests can feel isolating offline, but then instantly normal online. The internet gives you a place where the excitement is matched, instead of shrugged off.
MM: “In real life I talk about things and there’s no reaction because the person doesn’t care. Whereas in these comment sections, there’s that same level of excitement. It’s really cool to have virtually met similar people.”
Even when her projects change, she’s found there’s still a niche that stays consistent – the curiosity mindset. People who are curious tend to enjoy watching someone else following their interests.
MM: “No matter how varied the projects are, there are also going to be people that have that same mindset and enjoy watching anything, because everything interests them. I’ve found this little community, people in the thousands who are into similar things to me.”
Your niche doesn't limit you, it’s simply a filter that helps the right viewers find your content. When you’re specific about your content, the ideal audience won’t need convincing to connect with your videos.
Madame Myriad’s Key Takeaway:
Specificity is what makes passion content land. The more clearly you show what you genuinely love, the easier it is for the right people to find you and for the connection to go deeper than a casual comment.
5. Protect passion, don’t kill it
This is the part Madame Myriad keeps coming back to, because it’s the difference between making content for years, and burning out after a few months. Her advice is blunt, and it comes from experience.
MM: “It's very easy to stop enjoying what you're doing because you're thinking about how it's going to be content, how it's going to be filmed, what's going to be clickable or look good and what's not.”
What she’s describing is that moment where the hobby is still the hobby, but the camera changes how it feels. You want to make the thing, but you don’t want to perform it. Instead of pushing through every time, her approach is to decide where the line is.
MM: “There are some days where I feel in the mood to do some sewing, but I really don't want to be on camera. When that feeling hits, you need to have an idea of what you’re going to do. It’s been 10 days, you haven’t taken a day off, and you’re burnt out – what’s your action plan?
As a creator, it’s easy to treat every life moment like potential content, but this can quickly turn into never properly switching off.
MM: “Especially for content creation, it's so easy to think about how everything can be content. But then I think, hang on, isn’t it important to just enjoy this moment and live in the present? When everything you do is content, you're going to burn out.”
She sums it up in a way that’s genuinely useful: you need boundaries. You need to decide what’s for your audience and what you keep for yourself.
MM: “Have an idea of how you want to take days off and have a boundary of when something is content and when something is just your life. That line has to be somewhere.”
Madame Myriad’s Key Takeaway:Your passion is the fuel. Protect it with boundaries and plan for burnout moments, parts of life that stay offline, and breaks that are actually breaks. That way you can keep creating without turning everything into work.
Don’t let the camera steal something your enjoy
“Don’t sacrifice your passion to make content” is simple advice, but it’s also the reason Madame Myriad’s approach works. Her channel is built on genuine curiosity, clear creative choices, and boundaries that keep the hobby feeling like a hobby.
Make content in a way you can keep enjoying it. The right viewers don’t turn up because you copied what’s trending, they turn up because what you’re making feels specific, honest, and unmistakably yours.
When the goal is to protect the passion, it’s worth making your workflow easier wherever you can. Music and sound are often the last 10% that makes a video feel finished, but searching for them can take longer than the edit itself. Uppbeat keeps that part simple, so you can add the finishing touches without it taking over your time.
