Whether you’ve just hit a few hundred views or you’re in the millions, at one point or another the dream of making money from TikTok starts to feel like it’s becoming a reality. After all, more and more creators are turning their viral moments into real earnings. If your views keep climbing, that could be you too. But it begs the question how much does TikTok actually pay for 1 million views?
It’s never been easier to work out how much TikTok pays creators through its Creator Rewards Program. More TikTokers than ever are lifting the lid on what they actually make. To save you hunting around to compare different amounts, we’ve done the hard yards to give you a firm idea of what 1 million views could be worth.
We’ll break down what real-life creators earned from their content and more importantly we’ll explain why the amount you can make from two different videos might vary so much. Because once you understand how TikTok’s payouts work, you can start to create content that earns more money.
- How does TikTok work out the amount you earn?
- What’s the difference between qualified views and ineligible views?
- How much does TikTok pay for 1 million views?
- How can you influence the amount you get paid?
- How to make more money from TikTok
How TikTok calculates your earnings
In order to work out how much your videos can make on TikTok, you need to understand how the platform’s payout structure works first. TikTok earnings come from the Creator Rewards Program through two types of payouts:
Standard Award: This is your base payout, calculated per 1,000 qualified views. For views to count, they must come from real users in the For You feed and last longer than 5 seconds. TikTok filters out anything spammy, paid, or too short.
Additional Award: This is a bonus on top, given for content that performs well in terms of engagement (likes, shares, comments), quality, and niche value. Basically the better your video’s engagement, the more you earn!
Which views do you get paid for? Qualified vs ineligible views
When it comes to getting paid, not all views are equal. Instead of paying you for every view, TikTok only pays for what it calls qualified views. Understanding what qualifies (and what doesn’t) is essential if you want to earn more from your content – they need to be:
- From real, unique users (no bots or repeats)
- Longer than 5 seconds
- Viewed on the For You page (not from paid or promoted placements, or your profile)
Even if your video hits big numbers, only views that meet these criteria will earn you money. TikTok automatically filters out ineligible views, like those from ads, spammy sources, or people who scroll away too quickly. Videos that stop the scroll and keep viewers engaged are more likely to meet TikTok’s standards and earn higher payouts.
1. Open the app and tap Profile, then hit the three line button at the top
2. Select TikTok Studio
3. Tap Creator Rewards to view your earnings
How much TikTok pays for 1 million views (with real-life creator examples)
We’ve compared creator earnings and found that TikTok typically pays creators anywhere between $362 and $1,035 for 1 million qualified views, depending on the video’s performance and audience.
That works out to an RPM (revenue per 1,000 views) range of between $0.36 to $1.04, with most creators reporting an average payout of around $807 (or RPM of $0.80) for a million-view video. Of course, it’s entirely possible that some creators might earn more or less than these amounts!
As an example, sneaker and fashion creator Harrison Nevel shared that one of his TikToks earned just over $824 for almost exactly 1 million qualified views. Harrison has a strong audience of 240k and a clear niche, which helped his content perform well in TikTok’s payout model.
But what if you get more than 1 million qualified views? Travel creators Tyme and Andy got 2.8 million views for a clip of them being kicked out of an RV park. This earned them a total $2,900 payout, which works out at $1,036 for 1 million views. The video sparked high levels of engagement with lots of people commenting their support for the pair, boosting their chances of being shared in more FYPs and making more money from views.
How much can you make from 1 million total views (including ineligible views)
The examples we’ve shared show how much you can make from 1 million qualified views. But if you want to see what a million total views makes, you need to include ineligible views too. Unsurprisingly this will reduce your RPM – we saw an average RPM of $0.34 for 1 million total TikTok views, although this ranged from as little as $0.15 to as much as $0.85.
If we go back to Tyme and Andy’s viral altercation with an RV park, the video got 3.8 million total views with a total payout of $2,900. This means they got $763 for every 1 million total views (an RPM of $0.76). This is at the higher end of payouts we saw for total TikTok views.
For a more typical payout, nurse and lifestyle TikToker Rinzay Rose shared that her pasta recipe racked up 5.5 million total views – with 2.1 million qualified views – and earned $2,042. This means she made $972 per million qualified views, but just $371 for 1 million total views.
What affects the amount you get paid on TikTok?
The amount TikTokers earn from their uploads can differ massively, but why is that? TikTok’s payout depends on a range of factors that go beyond the view count. Here’s what can make a real difference to your earnings:
The watch time and completion rate of your videos
TikTok wants people to stick around. If your video keeps viewers watching until the end (or even better, gets them to rewatch), TikTok sees it as valuable and rewards you accordingly.
Your content’s niche
Not all content categories are treated the same. We found that fashion, travel and lifestyle videos tended to earn a higher RPM, while the likes of business and marketing content were paid lower. The type of content you create will have a big say on how engaged your audience is, and how much TikTok will pay you as a result.
The amount of engagement you get (likes, shares, comments)
This is where the Additional Awards payments kick in. If your content sparks conversation or gets widely shared, TikTok recognises it as high-quality, engaging content and will reward you with a higher payout.
Where your viewers are based
Views from higher-value regions like the US, Canada, or the UK tend to earn more. This is because those countries often see higher value advertisers willing to spend money on the platform. If the majority of your views come from countries with lower ad rates, your earnings per view may dip.
How to make more money from your TikTok content
If you’re looking to turn views into actual income, there are plenty of smart moves you can make to increase your TikTok earnings. Here’s how to make each upload work harder for you:
Make longer-form videos that encourage full views 👀
Videos that are longer and hold people’s attention tend to perform better in TikTok’s rewards system. Aim for content that keeps people watching right to the end to maximise both watch time and engagement.
Double down on your niche to build an engaged community 🥰
TikTok rewards content that speaks to a clearly defined audience. Creators with a strong niche – whether it’s beauty, finance, education, or storytelling – tend to attract more engaged followers and often see better RPMs thanks to advertiser demand.
Encourage interaction to boost your chances of earning more 🫶
The more people like, comment and share, the more likely your content is to earn an Additional Award. Keep the conversation going – ask questions in your captions and respond to the comments you get.
Post at the right time to reach as many people as possible 🗓️
Timing can impact how many early views your video gets, which can be crucial for maximizing your total view count. Use TikTok analytics to find when your followers are most active and schedule uploads accordingly. This will give your videos the best chance of being seen by more people.
Use TikTok Live and Gifts for more ways to earn 🎁
Going Live allows followers to send you Gifts (virtual tips that convert into real money). It’s also a great way to boost engagement and build a deeper connection with your audience.
Build your off-platform income 👟
When you rely solely on Creator Rewards, you limit your potential earnings. It’s why almost half of all creators earn most of their money from brand deals (according to NeoReach’s 2025 Creator Earnings Report). Look into brand deals, affiliate links and merch drops, or consider directing traffic to your other platforms to diversify your revenue.
Turn your TikTok views into extra income!
You know what a million views can earn – now it’s time to go make it happen. Armed with what it takes to earn qualified views, you’re all set to build videos that hold attention longer and bring in bigger rewards.
Nail your content, and TikTok can quickly go from pastime to payday. If you want to join the legions of creators earning more from the platform, check out our guide on how to make money on TikTok for everything you need to start turning views into income.
