Creator News
Instagram is launching long-form videos built to grow from your Reels
A new long-form format called Features gives your podcasts, interviews and vlogs a home on Instagram, with short clips that point viewers straight to the full video.
Creator News
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Creator News
YouTube is testing AI Ask YouTube answers in its video search results
A new test places AI answers above standard search results for how-to and open-ended questions, giving clearly structured videos a new way to reach viewers looking for help.
Creator News
YouTube and TikTok are giving brands new ways to find your content
Your audience data and strongest videos are becoming easier for brands to see, which could help the right partners spot you sooner and give your next pitch more to stand on.
Creator News
YouTube’s Shorts algorithm now favors original content over reposted clips
YouTube is updating Shorts recommendations to favor original videos over reuploads, so the ideas, edits and commentary you bring to each Short now count for more.
Creator News
Made on YouTube 2026: New YouTube tools announced for editing, earning and more
Made on YouTube is YouTube's yearly showcase of new creator tools, and this year's announcements will change how you edit, test, go live and earn over the months ahead.
Creator News
TikTok is teaming up with other platforms to keep your youngest viewers safer
TikTok's US team has joined a cross-platform child safety program and made abuse reporting quicker, making the app a safer place for the younger people who watch your videos.
Creator News
Australia wants to let users switch off the algorithm, and the rest of the world could follow
Australia's plan to let people opt out of algorithm feeds only covers Australian users for now, but if other countries adopt it, your loyal subscribers could become the most reliable way to reach your audience everywhere.
Creator News
TikTok's new comment features give you more ways to connect with your audience
Polls, voice replies and multi photo comments turn your TikTok comment section into a proper two way conversation, and give you a faster read on what your audience wants next.
Creator News
New AI labels on Instagram and YouTube tell your viewers what's real and tell you what's been flagged
Two separate platform updates give viewers clearer signals about what was made with AI and creators a faster answer when their own uploads are flagged.
Creator News
Meta's $18 billion teen settlement changes when your youngest viewers can watch
New default settings for under-18s on Instagram and Facebook change when teen audiences can watch and find your content. Meta is pushing TikTok and YouTube to follow.
Creator News
The way YouTube counts views is changing, but your earnings will stay exactly the same
Your views will now count from the first frame a YouTube video plays, giving you a clearer picture of your reach without changing how you get paid.
Creator News
YouTube's Partner Program is getting new ways to earn in 2027, but the bar to join is rising
YouTube is making its biggest Partner Program changes in years, raising how creators qualify while opening up new ways for Shorts creators to earn along the way.
Creator News
YouTube now lets you practice your Shorts livestream before anyone's watching
Rehearse your setup and preview your Shorts before any of it goes public, so your first impression is the one you actually want your audience to see.
Creator News
Instagram now lets you replace the music on old posts without losing your likes
Swap the music on a published Instagram feed post or carousel without deleting it, so your likes, comments, and reach stay exactly where they were.
Creator News
YouTube Studio Adds Custom Shorts Thumbnails and AI Thumbnail Generation
You now have far more control over their thumbnails, though one creator's early testing suggests AI might already be winning out over human design more often than you'd expect.
Creator News
Social media bans for under-16s are spreading. Here's what it means for your channels.
Countries around the world are moving fast to restrict social media for under-16s. If any part of your audience falls into that age bracket, this is a fast-moving story worth tracking closely.
Creator News
TikTok cracks down on AI spam so real creators can stand out more
TikTok is testing new ways to catch AI-generated spam accounts and expanding how it labels AI content, making it easier for real creators to earn trust and get seen.
Creator News
YouTube Shorts gets creative new posting tools, and a simpler viewing experience
A batch of updates makes the Shorts player easier to watch and gives you a proper creative toolkit for photo posts, with real music behind them instead of just the built-in library.
Creator News
YouTube Studio just released two updates that’ll save you a ton of time
A redesigned Content tab and new AI comment search tools mean less digging through Studio and more time spent on what actually grows your channel.
Creator News
YouTube is now labeling AI content automatically – here’s what that means for your channel
YouTube has changed how it identifies and labels AI content. Here's what's new, and what to keep in mind if you do use AI.
Creator News
YouTube's new unique reach metric shows you how many people are actually watching
A new metric accounts for co-viewing on TV and could give you a bigger number to pitch to brands, but it's worth understanding what it actually measures before you lead with it.
Creator News
Major label music is staying on TikTok, but AI rules are getting tighter
Universal Music Group's new deals with TikTok and Spotify keep big-name tracks available, but they also signal that music licensing is about to get more complex for creators.
Creator News
TikTok is testing an ad-free subscription. Here's what it means for your revenue
A paid tier that removes ads from TikTok could shift how your content gets monetized, and it's worth knowing what to watch for as it rolls out.
Creator News
Instagram has updated its algorithm to reward original content. Here’s how to make the most of it
Instagram is now actively limiting the reach of repost accounts which is good news for original creators.
Creator News
YouTube's new AI-generated music tool can save a copyright-claimed video, but it's not a long-term fix
YouTube is testing a tool that generates AI instrumentals to replace copyrighted music in your videos. Here's what it means for your content and why prevention is still the better play.
Creator News
TikTok now lets you control the keywords on your videos
Search keywords on your TikTok videos used to be out of your hands. Now you can manage them yourself and change how easily the right viewers find your content.
Creator News
YouTube Live just got more ways to earn and engage at the same time
Four new updates to YouTube Live make it easier to earn from fan support, keep the energy up in chat, and reach viewers on every screen.
Creator News
YouTube's media kit now gives you better data for brand deals
Show brands what your channel is about with new audience insights you can use when pitching for paid partnerships.
Creator News
YouTube's new batch-liking makes it easier to stay connected with your community
You can now heart lots of positive comments at once, and Gifts and Jewels are expanding to more markets.
Creator News
YouTube just made it easier for brands to find and pay you
The platform formerly known as BrandConnect is getting smarter, and the Shopping affiliate program is expanding. Here's how to make the most of both.
Creator News
New YouTube and Meta updates aim to reduce deepfakes and reward original content
These changes are a big step towards protecting the identity of real creators and making it harder for low-effort reposts to gain traction.
Creator News
TikTok and Apple Music just made it easier for your audience to discover the music in your videos
A new Play Full Song feature lets viewers go from discovering a track in your content to listening to it in full, without leaving TikTok.
Creator News
YouTube gives creators a new way to respond to comments using voice replies
See how the platform’s latest update could make connecting with your audience faster and more personal.
Creator News
YouTube Shorts upgrades its mobile editor for uploads on the go
Is this a game-changing update for fast posting, or are you better off with a more powerful editor?
Creator News
Meta, TikTok and Snap have signed up for teen safety ratings
We break down what greater user protection means for creators and what you can do to keep your content safe.
Creator News
YouTube can now translate your videos for a global audience
Auto-dubbing is rolling out to all creators, so you can test new languages, reach fresh audiences, and track the impact in your analytics.
Creator News
Meta just made it easier for brands to find creators for paid collaborations
More creators could get found for brand campaigns on Meta. We break down the update and what to do to attract paid work.
Creator News
TikTok just made a US deal to stay online - Here's what it means for your content
TikTok avoided a US shutdown with a new deal. Here’s what creators should know and why a second platform is still smart.
Creator News
YouTube’s made it easier to earn ads on sensitive topics (as long as you keep it non-graphic)
YouTube has updated its monetization guidelines for sensitive content. Here's what’s allowed, what’s not, and how to avoid demonetization.