About Uppbeat

Keep creativity human

Brilliant music and assets for creators and brands.Fair pay for the artists behind them.

Two people setting up lights and a camera on a blue-lit film set.
A filmmaker in a hooded coat checking their camera on a beach at sunrise.
A creator framing a heart shape with their hands, shot through a fisheye lens.
  • 4m+

    creators

  • 150,000+

    assets

  • 4.7

    average rating

  • $10m+

    paid to artists

We built Uppbeat to help creators find brilliant assets without the licensing headaches, and to make sure the artists behind them are properly valued.We believe creativity should be easier to access, not easier to take for granted.

Why we're different

Creative assets, done right

  • Label quality,royalty-free simplicity

    Discover 150,000+ tracks & assets by award-winning artists, producers, international labels, professional filmmakers and creators.

  • Back real artists

    Every asset comes from a real creative, and is verified as human-made. Plus, every download supports a model designed to pay artists fairly.

  • No copyright headaches

    Straightforward terms, real artists and fully rights-cleared assets - so you can license with ease and publish with confidence.

  • Discover ideas,not just assets

    Our in-house music and content teams curate Uppbeat around culture, trends and creative techniques.

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How Uppbeat works

Create with confidence,wherever you publish

  1. Find the perfect fit

    Discover assets curated around real creative needs and workflows, from mood and movement to style, format and pace.

  2. Download with a clear license

    Your plan gives you clear, upfront rights for every asset you download, so you know exactly how and where you're covered.

  3. Publish with copyright confidence

    Safely use Uppbeat assets across YouTube, TikTok, Instagram, Twitch, podcasts, client work, commercial content and more.

Explore the library

Our ethical approach

A model worth backing

Artist-made assets only 

Everything on Uppbeat is made by real artists - from musicians and sound designers to filmmakers and motion artists.

Artists keep ownership 

Some platforms are built around rights buyouts. Uppbeat isn't. Artists keep full ownership of their work.

Paid based on usage 

We share our revenue with the artists, with each download adding to their earnings, whether you have a subscription or not.

Transparency built in 

Each year, we publish an Artist Report showing business performance and how earnings work.

Hey Pluto!, an Uppbeat artist.
"Uppbeat literally changed my life."
Hey Pluto! Uppbeat artist
Explore our artists

Our story

Built from real licensing roots

Uppbeat grew out of Music Vine, a UK-based music licensing company built around real artists, careful curation, and clear rights. We launched Uppbeat in 2021 to make high-quality music easier for modern creators to find and use.

Since then, Uppbeat has grown into a full creative toolkit, all while staying true to our mission: to bring you exceptional creative assets made by real people who are treated fairly.

  1. 2015

    Music Vine launches, working with filmmakers and professional music licensing.

  2. 2021

    Uppbeat launches to make great music licensing easier for modern creators.

  3. 2022

    Uppbeat reaches 1M users and expands into sound effects.

  4. 2024

    Motion graphics joins the platform.

  5. 2025

    LUTs and partner program launch as Uppbeat reaches 4M users.

  6. 2026

    Stock video launches and the group passes $10M paid to artists.

A creator walking through a city street at golden hour, camera in hand.

As featured by

"Uppbeat helps to eliminate the headaches that come with copyright claims"
TechCrunch

What creators say about Uppbeat

Makes my videos 100% better

It's very easy to use. Great choices of music and sound effects. Uppbeat makes my videos 100% better.

🇺🇸Mark Snead

Music to match our creativity

We can now immerse our listeners and watchers with captivating music to match our creativity.

🇺🇸John Hilla

I couldn't create without Uppbeat

I couldn't create without Uppbeat. The best part? They have really cool music, not lame stuff you can get on other platforms! Love!

🇺🇸Shannon

Truly a game-changer

Truly a game-changer and disrupter in the world of music licensing. Gives more power to ordinary creators and content makers!

🇺🇸Ronald James Baculo

How we think about AI

Made by artists

AI is opening up useful new possibilities for creatives every day. But we believe the best creative work still comes from people; their craft, their taste, and the small, strange decisions no model would make.

We use innovative tech to make Uppbeat faster, smarter, and easier to use - so you can find the right asset quickly. What we won't do is let it replace the people behind the work.

So all assets on Uppbeat are human-made; no AI-generated music, sound effects, footage, or motion graphics here. Every time you use Uppbeat, you're backing a community of composers, artists, videographers, motion designers and colorists, and your content carries their expertise.

Company details

Hello there!

Service provider: Music Vine Limited

Company registration number: 09234137

Address: Tailors Corner, 1 Thirsk Row, Leeds, LS1 4DP, United Kingdom

Customer service: Contact us here

Email address: hello@uppbeat.io

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