# About Uppbeat

**Keep creativity human**

Brilliant music and assets for creators and brands. Fair pay for the artists behind them.

- 4m+ creators

- 150,000+ assets

- 4.7 average rating on Trustpilot

- $10m+ paid to artists

> We built Uppbeat to help creators find brilliant assets without the licensing headaches, and to make sure the artists behind them are properly valued.

> We believe creativity should be easier to access, not easier to take for granted.

## Why we're different

**Creative assets, done right**

### Label quality, royalty-free simplicity

Discover 150,000+ tracks & assets by award-winning artists, producers, international labels, professional filmmakers and creators.

### Back real artists

Every asset comes from a real creative, and is verified as human-made. Plus, every download supports a model designed to pay artists fairly.

### No copyright headaches

Straightforward terms, real artists and fully rights-cleared assets - so you can license with ease and publish with confidence.

### Discover ideas, not just assets

Our in-house music and content teams curate Uppbeat around culture, trends and creative techniques.

[Compare plans](https://uppbeat.io/pricing)

## How Uppbeat works

**Create with confidence, wherever you publish**

### 1. Find the perfect fit

Discover assets curated around real creative needs and workflows, from mood and movement to style, format and pace.

### 2. Download with a clear license

Your plan gives you clear, upfront rights for every asset you download, so you know exactly how and where you're covered.

### 3. Publish with copyright confidence

Safely use Uppbeat assets across YouTube, TikTok, Instagram, Twitch, podcasts, client work, commercial content and more.

[Explore the library](https://uppbeat.io/music)

## Our ethical approach

**A model worth backing**

### Artist-made assets only

Everything on Uppbeat is made by real artists - from musicians and sound designers to filmmakers and motion artists.

### Artists keep ownership

Some platforms are built around rights buyouts. Uppbeat isn't. Artists keep full ownership of their work.

### Paid based on usage

We share our revenue with the artists, with each download adding to their earnings, whether you have a subscription or not.

### Transparency built in

Each year, we publish an Artist Report showing business performance and how earnings work.

> "Uppbeat literally changed my life." — Hey Pluto!, Uppbeat artist

[Explore our artists](https://uppbeat.io/contributors)

## Our story

**Built from real licensing roots**

Uppbeat grew out of Music Vine, a UK-based music licensing company built around real artists, careful curation, and clear rights. We launched Uppbeat in 2021 to make high-quality music easier for modern creators to find and use.

Since then, Uppbeat has grown into a full creative toolkit, all while staying true to our mission: to bring you exceptional creative assets made by real people who are treated fairly.

- **2015** — Music Vine launches, working with filmmakers and professional music licensing.

- **2021** — Uppbeat launches to make great music licensing easier for modern creators.

- **2022** — Uppbeat reaches 1M users and expands into sound effects.

- **2024** — Motion graphics joins the platform.

- **2025** — LUTs and partner program launch as Uppbeat reaches 4M users.

- **2026** — Stock video launches and the group passes $10M paid to artists.

## As featured by

- [TechCrunch](https://techcrunch.com/2021/01/19/uppbeat-launches-a-freemium-music-platform-aimed-at-youtubers/)

- [Creative Boom](https://www.creativeboom.com/resources/from-music-to-motion-how-uppbeat-is-transforming-content-creation/)

- [Product Hunt](https://www.producthunt.com/products/uppbeat)

- [The Publish Press](https://news.thepublishpress.com/p/the-unseen-cost-of-youtube)

- [Music Ally](https://musically.com/2022/11/16/music-licensing-startup-uppbeat-reaches-1m-users-milestone/)

> "Uppbeat helps to eliminate the headaches that come with copyright claims" — TechCrunch

## How we think about AI

**Made by artists**

AI is opening up useful new possibilities for creatives every day. But we believe the best creative work still comes from people; their craft, their taste, and the small, strange decisions no model would make.

We use innovative tech to make Uppbeat faster, smarter, and easier to use - so you can find the right asset quickly. What we won't do is let it replace the people behind the work.

So all assets on Uppbeat are human-made; no AI-generated music, sound effects, footage, or motion graphics here. Every time you use Uppbeat, you're backing a community of composers, artists, videographers, motion designers and colorists, and your content carries their expertise.

## Company details

- Service provider: Music Vine Limited

- Company registration number: 09234137

- Address: Tailors Corner, 1 Thirsk Row, Leeds, LS1 4DP, United Kingdom

- Customer service: [Contact us](https://uppbeat.io/help-center/contact-us)

- Email address: hello@uppbeat.io