At Uppbeat, we’re constantly blown away by the talent and imagination of creators. With the new year just around the corner, we wanted to shine a light on some of our favorite up-and-comers who we think are on course for a big 2025.
Sure, it’s easy to celebrate the top 1% - those already pulling in millions of views and dominating headlines - but we wanted to focus on the future stars. The creators steadily building their audience and honing their craft, ready to break through in the year ahead. The only criteria?
• A total following under 250K across all platforms
• Showing undeniable signs of growth and a buzz on their primary platform
So here it is: our list of #Uppnext creators set to blow up in 2025:
- HTTV
- Upwards
- Think Make Push
- TheApolloAlien
- Tati Kapaya
- Good Evening Stories
- Madame Myriad
- Shua Films
- Dddrewsky
- Nicksmusictaste
- The Little Plantation
- Ali Gallop
- Beeillustrates
1. HTTV
In short: Highly stylish cinematic vlogging
Platforms: YouTube | TikTok | Instagram
Total followers: 93K
Why we chose them: Hannah is obsessed with coming-of-age movies, and it shows. Her content offers a raw, vulnerable glimpse into her life in the form of cinematic vlogs and short, introspective films.
Along the way, she shares style inspiration and breathtaking visuals lifted straight out of an indie film. It’s a mix of style and substance that’s winning her a legion of dedicated fans.
2. Upwards
In short: Slick tech reviews with sharp editing
Platforms: YouTube | Instagram
Total followers: 15K
Why we chose them: Tobey blends a love for filmmaking with engaging product reviews to offer a fresh, relatable take on how technology fits into our everyday lives.
Upwards combines entertainment with practical insights through creative editing, crisp audio and non-stop tech advice. His content is as helpful as it is visually stunning, redefining what it looks like to be a tech YouTuber.
3. Think Make Push
In short: Hollywood graphics for creator-friendly budgets
Platforms: YouTube | TikTok | Instagram
Total followers: 168K
Why we chose them: Want to find the perfect overlays and film effects to elevate your videos? Look no further than David from Think Make Push. Having learned everything he knows from Google, YouTube and online forums, David wanted to give back to the creator community that supported him.
Now, he helps creators capture the cinematic charm seen in Hollywood movies, without breaking the bank. David uploads brand-new overlays to his YouTube channel every Wednesday, making it a treasure trove for content creators, filmmakers, and video editors.
4. TheApolloAlien
In short: Introspective vlogging with stunning visuals
Platforms: YouTube | Instagram
Total followers: 6K
Why we chose them: Apollo’s talent goes beyond storytelling. He’s a master of transitions and pulls viewers into his world with mesmerizing soundscapes.
Apollo creates videos that not only captivate visually but resonate deeply on an emotional level, helping to build a reputation as a ‘virtual best friend’ among fans. Every movement, note, and word in his content feels intentional and impactful.
5. Tati Kapaya
In short: Travel vlogs packed with character
Platforms: YouTube | TikTok | Instagram | Podcast
Total followers: 80K
Why we chose them: Tati’s the kind of creator that wants to bring you along for the ride on one of her many adventures.
Hailing from Kenya and Zambia, and born and raised in London, she brings a little bit of everywhere and everything into her travel vlogs. She’s got the kind of energy that keeps you hooked, and clearly, we’re not the only ones noticing with steady growth across YouTube and TikTok this year.
@tatikapaya Name a better feeling as a creator... #ad #MakeItOnYouTube @YouTube ♬ Jazz Hip Hop in the early 90's(219692) - TOKYO Lonesome Blue
Looking for travel content ideas?
See how you can turn your wanderlust into awesome new videos 🤙
6. Good Evening Stories
In short: Captivating music reviews with a loyal following
Platforms: YouTube
Total followers: 11K
Why we chose them: It won’t take you long to pick up on how passionate Daniel from Good Evening Stories is about music. And as a former opera singer and beatboxer (great combo, right?) he’s uniquely placed to offer insightful opinions in his music reviews.
Where Daniel really stands out is in his ability to build a community through pure infectious positivity. His viewers can’t wait for the next reaction video, love engaging in his streams, and consistently throw in requests for what he should react to next.
7. Madame Myriad
In short: Super creative DIY projects inspired by history
Platforms: YouTube | TikTok | Instagram
Total followers: 12K
Why we chose them: No one could describe Myriad better than she does herself: “Your friendly neighbourhood Chaotic Goth Hobbit Queen.” A true DIY icon, Myriad is winning over YouTube with her spooky, quirky, and creative content.
Myriad’s creativity and personality shine through every video, leaving her audience wowed by her DIY skills and aesthetic. We’re so obsessed with Myriad that we had to make her an Uppbeat Partner. Together, we’ve created a spooky collection of tracks perfect for her vibe, and we can’t wait to see what she does next.
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8. Shua Films
In short: Eye-catching filmmaking paired with authentic storytelling
Platforms: YouTube | Instagram
Total followers: 21K
Why we chose them: Shua is all about creating for the love of filmmaking - and it shows. Now a full-time YouTuber, he shares his passion through mini docu-series, short films, and vlogs.
Beyond his powerful visuals and authentic storytelling, Shua offers practical advice on gear (what to buy - and what to skip) and video workflows to help aspiring creators level up. His content is an honest portrayal of life as a creator, and it happens to look beautiful too.
9. Dddrewsky
In short: A deep dive into the Marvel Snap universe
Platforms: Twitch | YouTube | TikTok | Instagram | X
Total followers: 11K
Why we chose them: If you need proof that finding a niche can be a powerful tool for growth, look no further than Dddrewsky. Since launching on YouTube in August, he’s regularly racking up view counts in the thousands with a steady stream of viewers hitting the subscribe button too.
His content? Well, it’s all about Marvel Snap, a digital collectible card game featuring different characters from the Marvel Universe. Dddrewsky’s channel is fast becoming the go-to place for “Snappers” —and his viewers absolutely love it.
10. Nicksmusictaste
In short: Hot takes and reviews from the world of music
Platforms: YouTube | TikTok | Instagram
Total followers: 161K
Why we chose them: Nick has built a massive audience with his unfiltered music analysis and rankings. His honest takes on albums, artists, and awards may spark debate in the comment section, but that’s what makes him stand out.
He understands that music is an art - and art is subjective - so he’s always asking his viewers whether they agree or disagree with his takes. Nick always has his finger on the pulse, making his channels a fun space for music lovers to engage, debate and discover what’s new.
@nicksmusictaste Were the biggest hits on these pop albums deserving of being such? #music #album #albums #popmusic ♬ Apple - Charli xcx
11. The Little Plantation
In short: A behind-the-scenes look at food photography
Platforms: TikTok | Instagram | Podcast
Total followers: 161K
Why we chose them: There’s an art to showcasing mouth-watering food - and this creator has mastered it!. Kimberly is an award-winning London-based food photographer, prop stylist, and author of a best-selling book.
She shares her expertise with vibrant, story-driven content that provides helpful tips on creating visually stunning videos. Meanwhile, on her podcast ‘Eat Capture Share’, she shares her expertise and interviews industry guests to help creators grow, and possibly even monetize, their channels.
12. Ali Gallop
In short: Pure storytelling told with passion
Platforms: YouTube | Instagram
Total followers: 47K
Why we chose them: Ali Gallop is a storyteller through and through. Every video, post, description and caption weaves narratives from his life. His content is raw, authentic, and deeply human, blending creative edits and captivating storytelling with heartfelt messages. It’s a captivating watch and the kind of relatable content that gets you addicted from the get-go.
13. Beeillustrates
In short: Candid insights into life as an illustrator
Platforms: TikTok | Instagram | X
Total followers: 128K
Why we chose them: Bee is a London-based illustrator and co-founder of @hystericalcollective. Both their work and personality are bursting at the seams with a unique vibrancy we can’t get enough of.
From painting to sculpting, and animations to content creation, Bee’s work explores introspective themes surrounding mental health and self-care. It’s refreshing to see vulnerability and realism expressed so colorfully in the creative world.
These are the creators we’re excited to see in 2025, but this list is by no means perfect. We’re aware of our limitations and know we’ll be missing out on outstanding creators who we simply haven’t discovered yet.
Because of this, we’d like you to be a part of our future lists. Spot a creator you think should be #Uppnext? Tag us and use the hashtag so they’re on our radar.
