We give you the answer as we explore a production of Hamlet shot exclusively within Grand Theft Auto. Elsewhere, there’s the wonderfully weird world of YouTube golf, Instagram AI-bots, Beast Games Season 2 and Easter egg reviews. And if you’re on the hunt for more than just chocolate this spring, we’re excited to bring you all-new motion graphics!
Grand Theft Hamlet launches on Mubi
Gamers are back in the spotlight after a documentary shot exclusively within Grand Theft Auto Online was released on streaming platform Mubi.
Grand Theft Hamlet follows two out-of-work actors trying to stage a production of Hamlet within online gameplay. Predictably, it doesn’t go smoothly. From curious interlopers to mid-speech shoot outs, the stars had a hilarious introduction to their first attempt at ‘Roleplay’, or ‘RP’.
→ What is Roleplay? RP is where creators act out their own stories within games. Basically it’s like streaming, but you create the story.
Famous RP creators include Valkyrae whose GTA romance with a serial-killer clown broke the internet, and streamers in the World of Warcraft guild ‘Only Fangs’ who are living Season 2 of their soap opera.
YouTube golf puts creators in the spotlight
Previously reserved for your granddad, golf TV has had a Gen-Z resurgence. The culprit? YouTube golf.
Creators like Gabby Golf Girl and Bob Does Sports have turned an inaccessible, ‘boring’ sport into must-see watching. And traditional sports media has taken note.
The PGA Tour’s Creator Classic Series returned for a second session this March, after last year’s golf-luencer tournament clocked 2.7 million views on YouTube. This time, 10 golf creators took to arguably the PGA Tour’s toughest golf course, TPC Sawgrass, and were… surprisingly good?
But what does the world think?
“It missed what made us special.” → Good Good's Garrett Clark said that Creator Classic struggled to blend traditional broadcasting with YouTube.
“I’d rather watch competitive [golf].” → Professional golfer Rory McIlory prefers it old-school.
“I’d rather watch paint dry.” → Uppbeat Marketer Emma won't be tuning in again.
Elsewhere on the web
Can you fake interaction? Instagram experiments with AI-generated comments.
“Outrageous.” TikToker spends £550 on Easter eggs for his review.
Mark Rober is in hot water after accusations he misled viewers.
‘Are you SMART?’ Beast Games calls out for contestants for Season 2.
Zuckerberg discusses the future of Facebook in Colin and Samir’s latest interview.
Lily Singh launches the first ever dedicated network for South Asian creators.
Latest updates
Have you tried Uppbeat’s new motion graphics yet? Get everything from drag-and-drop animations, to overlays, LUTs and more – all with your current subscription. And if you’re ready to add them to your videos, we’ve got you covered with a guide on how to use assets based on your editing software. Or check out Uppbeat partner Brad West’s latest tutorial on Final Cut Pro for 5 must-have editing tips!
